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Tuesday, March 4, 2008 - 2:49 PM EST
Baltimore Business Journal
Chick-fil-A is offering a free spicy chicken sandwich to anyone who says they can take the heat.
On March 12, 19 and 26, customers need only to utter the phrase to get the sandwich. Since January, Chick-fil-A has been using its 15 Jacksonville restaurants as well as locations in Baltimore to evaluate the spicy chicken sandwich that the chain is considering adding to its menu nationally.
"We are extremely pleased with the results of our Spicy Chicken Sandwich test thus far, but there are plenty of other potential customers who have not tasted our new sandwich," said Woody Faulk, vice president of brand development. "The goal of the 'I can take the heat' giveaway is to put the new spicy chicken sandwich in the mouths of as many people as possible so that we can receive feedback that will help determine whether or not this product is right for the Chick-fil-A menu."
The spicy chicken sandwich is hand-breaded and seasoned with a blend of peppers, pressure-cooked in peanut oil and served on a toasted buttered bun. The sandwich will be priced at $2.89, and is also offered as a combo meal.
Atlanta-based Chick-fil-A Inc. has more than 1,365 restaurants in 37 states and Washington D.C.
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